Promoting local culture and the environment
Ecuador offers breathtaking mountain landscapes, beautiful beaches and impressive cities. In order to preserve the local treasures and to make the travel industry sustainable in the long term, it is necessary to sensitize, impart knowledge and empower the tourism players involved. This is exactly where the project “Sustainability Managers Ecuador” gets involved for the qualification of local specialists.
Well prepared for the change
Together with local partners, the Fundación Municipal de Turismo Cuenca destination agency, the Tourismusministerium Ecuador (MINTUR) and the Hochschule Azuay the idea and in particular the implementation of responsible tourism is to be promoted at various levels. Financed by a development partnership of the develoPPP.de programme via Sequa gGmbH TourCert trains strategic sustainability managers in Ecuador. The applicant is comundus GmbH.
Step by Step
Define first frame
In cooperation with the local partners, preliminary discussions took place to define the project modules. The project was launched in December 2017 and the qualification should be completed by September 2019.
Create the foundations
In May 2018 the kick-off workshop of the project was held in Cuenca. Together, the project partners defined the content, the course concept and the training programme. Practical manuals are to support the qualified trainers in their work.
Qualify & strengthen
Local trainers from Fundación Cuenca and MINTUR were qualified and trained through train-the-trainer courses. The programme should enable them to accompany tourism companies and destinations on their way to sustainable economic development.
Put what has been learned into practice
The trained trainers now accompany the pilot destinations San Joaquin, Cuenca and Cajas on their way to sustainable destination development. Another four destinations have committed themselves to participating in the project.
Spreading & networking
An online platform will be developed and set up for data collection/analysis, e-learning, exchange between sustainability managers and trainers.
Since the start of the project Sustainability Managers Ecuador in December 2017 a number of changes have taken place:
In exchange with local partners, the entire qualification programme was defined and mapped out in a timetable.
Initially, 19 trainers at MINTUR and 15 trainers at destination level in Cuenca were trained & qualified through intensive workshops. These trainers now train 30 sustainability managers from the partner companies in the pilot destinations on a part-time basis.
Trained trainers already qualify and accompany the destinations Cuenca, San Joaquin and Cajas on their way to sustainable destination development. Further destinations will follow.
Together with MINTUR and Cuenca, the qualification programme is anchored in such a way that the training courses are offered beyond the end of the project and further sustainability managers are qualified. The Universidad del Azuay will include the sustainability manager course in its curricula.
For the local population, the project can create new jobs and employment opportunities in the long term and avoid negative effects of increasing tourism on local culture and the environment. And the development also benefits the tour operators from the sending markets: the pilot destinations position themselves as attractive sustainable destinations in Ecuador & on the market.
Discover Ecuador for yourself!
Whether you are a traveller or a tour operator, Ecuador is always worth a visit. With the project “Sustainability Managers Ecuador” we create more quality and sustainability in tourism. Are you interested in a cooperation or in further information? Please feel free to contact us.