Excellence Initiative Sustainable Destinations

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Logo für die Exzellenzinitiative Nachhaltige Reiseziele

Shaping the tourism of tomorrow together

Conservation of resources, responsible business practices on the part of service providers, sensitisation of travellers and employees or the involvement of the local population are some of the aspects of sustainable tourism that committed destinations are already promoting and implementing. In order to pull together nationwide and learn from other pioneers, a group of destinations active in sustainability has formed a joint initiative called “Excellence Initiative Sustainable Destinations”. TourCert supports the development of the initiative with funding from the Federal Ministry of Economics and Energy (BMWi).

Strong partnerships for a strong network

The development of the initiative is supported by the Performance Improvement & Innovation Promotion Programme in Tourism, called LIFT which was established by the Federal Ministry of Economics and Energy (BMWi) and is managed by the Federal Competence Centre for Tourism.

Project participants are TourCert as well as the Saarland Tourist Board and the Tourismus GmbH Nördlicher Schwarzwald. The German Tourism Association (DTV) is also supporting the project as a dissemination partner, for example through joint events.

Logos der Partner TourCerts für die Exzellenzinitiative
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Our goal – Impulses and inspiration through exchange

The Excellence Initiative Sustainable Destinations is designed to enable destinations in Germany to network and exchange information in order to master challenges together, to share best practices and lessons learned, and to promote joint projects that are designed to promote and disseminate the implementation of sustainability in German tourism. In addition, the network is intended to provide targeted support for the partners’ competence development by establishing a knowledge pool and enabling them to evaluate their own sustainability performance on the basis of key indicators. Within the project, several network events, the establishment of working groups and accompanying online services will be implemented.

Step by step

Approve network concept

Together with the project partners and a close circle of participants, the objectives, the structure of the network and desired contents are discussed and adopted. The results are recorded in a network concept.

Online platform for assistance

Through an online platform, the members of the initiative are provided with e-learnings, best practices, literature collections, an indicator tool for recording sustainability figures, tools for exchange and many other modules.

Officially establish

The initiative is officially launched by founding members and TourCert during a festive event. From now on the way is clear for further memberships and activities driven by the network.

Organize networking events

Regular networking events will take place, to which the member destinations, but also other interested tourism stakeholders are invited. The events will primarily serve to work on content issues and to exchange information. A first network event is planned to take place in 2020.

Long-term exchange and implementation

The exchange between the member destinations should be maintained in the long term and lead to concrete implementation steps in the respective destinations. The initiative should serve to stimulate cooperation structures and joint projects. For this purpose, working groups are formed or joint project applications are submitted, for example.

Be part of the movement!

The foundation of the “Excellence Initiative Sustainable Destinations” was originally planned on 20 April 2020 during a festive event together with the German Tourism Association (DTV) in Berlin. Due to the current development around the spread of the coronavirus, TourCert and the DTV have agreed to postpone the event to September 28th and 29th. Interested parties are cordially invited to attend.

Members of the initiative can become destinations at (supra)regional level, small and large cities as well as local structures. In addition, regional tourism associations such as regional marketing organisations and regional tourism associations can join the initiative, too. Other tourism stakeholders can be involved through associate memberships or strategic partnerships.

Teilnehmer der Exzellenzinitiative

You want to join the initiative?

Are you also concerned with sustainability in destinations, are you interested in an exchange format and would like to become part of the initiative? We are looking forward to your message!

Martin Balaš

Partner I Senior Consultant


+49 176 84736214