The Hoteliers- and Innkeepers Association (HGV) South Tyrol begins using the online-based TourCert Selfcheck
Sustainability has long become an important locational advantage for tourist communities and regions and ensures competitiveness. It creates new fields of work, strengthens the innovative power locally, offers an attractive investment space for companies and increases the quality of life. Some time ago this thought led to an intensive exchange between the Hoteliers- and Innkeepers Association (HGV) South Tyrol and TourCert and is now leading to a showcase project.
HGV President Manfred Pinzger and Vice President Helmut Tauber are convinced:
“A stronger focus on the topic of sustainability offers our host companies the great opportunity to distinguish themselves better on the tourist markets with suitable products and services.”
The sustainability performance of a holiday destination is based on good interaction between the key tourism players – including hoteliers. Taking this as an opportunity, the HGV would like to use the TourCert Selfcheck to ask its member companies about their sustainability performance, identify strengths and weaknesses in relation to various fields of action and uncover joint potential for improvement.
The check is free for HGV members. The result is the evaluation of the individual fields of action, which enables a comparison of the groups of participants. The evaluation provides a benchmark and thus a consulting basis for the association.
In order to take local particularities into account, TourCert increasingly relies on partnerships. In this way, the system and the approach are always adapted to the respective situations on site. In South Tyrol, Klaus Egger, consultant at the Terra Institute based in Brixen and Preferred Partner of TourCert, is responsible for the implementation of responsible tourism.
“Together with the HGV we will implement this very exciting and interesting project in South Tyrol and thus set an example in the European hotel landscape”,
Marco Giraldo, Managing Director of TourCert